Farmer Ambassador Programme

The National Dairy Council Farmer Ambassador Programme brings together a team of Ireland’s dairy producers and industry representatives who act as advocates for Ireland’s family-farm-based, grass-fed dairy production system and the initiatives being taken to make Irish dairy more sustainable.

Ireland’s dairy farmers work tirelessly to care for their farms, their animals and the land that they steward. As a result of their efforts, Irish dairy produce is synonymous with quality and is recognised globally for its high standards.


The Irish dairy production system is the most greenhouse gas emissions-efficient in Europe – which simply means that meeting growing international demand for dairy by producing it in Ireland is the best way of mitigating the industry’s global environmental impact.

Championed and promoted by the National Dairy Council, the NDC Farmer Ambassadors are spokespeople for Irish dairy and the farming practices that deliver what many people believe to be the best dairy in the world.

They undertake speaking opportunities, they get involved in focus groups, they participate in media interviews, they star in NDC marketing campaigns, and they’re active on social media. The National Dairy Council Farmer Ambassadors are passionate advocates for:

  • Family farming
  • Dairy sustainability
  • Grass-fed farming
  • Cows and herd well-being
  • Dairy products
  • The future of dairy farming in Ireland

We have a growing number of Farmer Ambassadors joining the team including Eamon Sheehan (Kilkenny), Shane Fitzgerald (Waterford), Louise Crowley (Limerick), Miriam Gunn (Roscommon), Nicole Keohane (Cork) and Caroline Walsh (Cork). This important group of people will continue to get bigger and continue to spread the word about Irish dairy and its importance to Ireland Inc.