14 February, 2019: The Moo Crew School Milk Jingle competition, now in its second year, was created to raise awareness of the benefits of the School Milk Scheme. Funded by the Department of Agriculture, Food and the Marine and the EU, the aim of the School Milk Scheme is to increase consumption of milk and milk products amongst school children. Under the Scheme, open to all schools, children get a portion of milk each day which counts towards one of their recommended daily servings from the milk, yogurt and cheese food group.
The prize for the best School Milk Jingle is free School Milk for the 2019/2020 school year for all pupils attending the school, a Moo Crew Dairy Day in their school and a sports equipment voucher valued at €1,000. The prize for the seven finalist schools is a sports equipment voucher valued at €500 each.
National schools participating in the scheme, were invited to write a poem, jingle, song or Limerick about why they love School Milk. It was a tough task to select eight finalists from the exceptionally creative and inspiring jingles created by children up and down the country who enjoy their School Milk each day.
The eight schools selected as finalists for the competition, took part in a live 2FM Breakfast Republic dairy quiz during National School Milk week (4th – 8th February). Two schools went head to head each day with four schools selected to enter into a draw on Friday 8th February to win the overall prize.
The overall winning school was St. Patrick’s National School in Trim, Co. Meath.
The finalist schools were as follows:
Schools or parents that wish to register for the School Milk Scheme can find out more at www.moocrew.ie or by calling the National Dairy Council on 01-290 2451 / emailing email@example.com.
The School Milk Scheme is managed by the National Dairy Council and funded by the Department of Agriculture, Food and the Marine with the financial support of the European Union.
For press queries, please contact Cathy Curran, Communications Manager on firstname.lastname@example.org or 01-290 2451
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