Taste Quality Milk from Europe

Taste Quality Milk from Europe

ROB KEARNEY ANNOUNCES SUPPORT FOR “EVERYTHING STARTS WITH MILK” CAMPAIGN IN CONJUNCTION WITH NATIONAL DAIRY COUNCIL

Taking a time out from his packed training schedule amidst the 2019 Six Nations Championship, Irish international rugby star Rob Kearney was spotted pitch side at the Aviva Stadium as he joins with the National Dairy Council and European Milk Forum to support the Irish leg of a European campaign focused on encouraging Irish consumers to drink more taste quality milk from Europe.

Supporting the campaign theme of “Everything starts with milk,” the Dundalk-born player credits his upbringing on his family’s dairy farm for helping him form healthy habits such as drinking milk daily which have contributed to his successful career.

Kearney says “Growing up on our family farm, milk and dairy was always an important part of our diet. I have worked with the National Dairy Council for a number of years and am a great supporter of milk and dairy as part of a healthy, balanced diet”.

The pan-European campaign – supported locally by Kearney – is being implemented to highlight the importance of milk as an important dietary building block at all stages of life, from childhood growth and development to post-workout recovery. The EU-funded campaign, implemented locally by the National Dairy Council, will include a marketing campaign and advertising with TV airing later this year.

The perfect post-performance recovery drink, milk is rich in protein – an important nutrient for muscle growth and maintenance – and provides a natural carbohydrate source to help refuel energy stores. A glass of milk offers an abundance of electrolytes in a fluid form to assist rehydration and provides a number of vitamins and minerals with important roles for health including calcium, phosphorous, and potassium to support bone health, iodine to contribute to normal cognitive brain function, vitamin B2 to assist with energy release, and vitamin B12 to support normal functioning of the immune system*.

“Eating well is essential and adapting your nutritional intake to your sport is a necessity. In-season or out of season, as well as pre-, during and post-performance, all influence our nutritional considerations.” He added

Speaking on the aims of the campaign in 2019 Jeanne Spillane, Marketing Manager at the National Dairy Council said, “We are delighted to welcome Rob Kearney on board as our ambassador for this year’s European Milk campaign. With his dairy farming heritage and outstanding career to date as a performance athlete, Rob reinforces the campaign’s message that incorporating milk into a healthy diet from a young age is an important practice for aspiring champions.”

“An inspirational figure for the campaign’s younger audiences – many who have their own fitness and athletic goals – Rob’s career trajectory proves that milk plays a vital role within a sports nutrition regime and we look forward to working alongside him to develop engaging content, activities and appearances throughout the year to highlight the important role milk has taken in creating a true Irish rugby legend!”

*Research conducted by the National Dairy Council in Ireland.

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For media queries and interview opportunities please contact Julie McCabe (Julie@massivepr.tv / +44 7801 989 950) or Brittany Breslin (Brittany@massivepr.tv / +44 7786 964 645) at Massive PR.

 

Notes to Editors:

2019 marks the first of a three-year EU-funded campaign focused on encouraging consumers to drink more taste quality milk from Europe. The campaign, implemented locally in Ireland, France, Denmark, Belgium and the Netherlands, is a combined effort developed through the European Milk Forum which is aimed to revive the link between milk consumption and personal development, highlighting that “Everything starts with milk.” For more information visit www.ndc.ie.

 

About the National Dairy Council

The National Dairy Council (NDC) champions the role of quality pasture-based dairy and its nutrition benefits in supporting healthier, more active living. The private farmer-funded marketing agency works to promote and protect Ireland’s dairy reputation at home and abroad and believes in a future in which Irish dairy is recognized and trusted as a vital part of people’s diet and general health across the life stages, indispensable to Ireland’s social and economic wellbeing.

 

About the European Milk Forum

The European Milk Forum is a non-profit organisation which plays a vital role in driving the strategic development, management, and exchange of integrated information initiatives on milk and dairy across Europe. The EMF ”Milk, Nutritious by Nature” initiative is the first ever co-ordinated effort of eight European countries that have one mission in common: disseminate pertinent information and create a true dialogue with health key stakeholders in Europe.

 

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