Chef Donal Skehan supports European “Cheese. Your way.” Campaign in conjunction with National Dairy Council
10 May, 2019: Announcing their ongoing support of the European Cheese campaign in Ireland, the National Dairy Council has joined up with the European Milk Forum again for 2019’s initiative, “Cheese. Your Way.” which is aimed at encouraging more Irish consumers to enjoy quality cheese from Europe. To kick off this year’s campaign, Irish celebrity chef Donal Skehan has been announced as the official ambassador of the Irish campaign.
To celebrate Donal’s support of the “Cheese. Your Way.” campaign, the National Dairy Council and European Milk Forum have launched a competition for social media-savvy foodies from across Ireland to create a short food video or recipe about cheese. The winner and one friend will get to visit Donal at his home in LA, take in a video workshop to learn more about food styling, and take in the sights of LA.
Well-known for his accessible, inspiring and encouraging recipes geared to the everyday home cook, Donal will be helping to promote everyone’s secret food addiction – Cheese! Speaking about the partnership, Skehan said, “I’m delighted to support the National Dairy Council and European Milk Forum’s “Cheese. Your Way.” campaign, to encourage more Irish consumers to enjoy the best of European cheese. We’ve got a great line-up of recipes that celebrate the diverse and unique cheeses available so time to get into the kitchen and get cooking!”
Cheese is a concentrated source of protein, calcium, phosphorus, magnesium, vitamins B12 and K2, and is low in lactose. The pan-European campaign, which is supported locally by Skehan and the National Dairy Council, is being implemented to educate Irish consumers on the importance of including cheese in their everyday diets in a variety of traditional and contemporary ways.
Commenting on the 2019 “Cheese. Your Way.” Campaign, Cathy Curran, Communications Manager at the National Dairy Council, said, “We are delighted to have Donal on board as our ambassador for this year’s European Cheese campaign. Ireland boasts a rich agricultural heritage, adding a great range of high quality traditional and artisan cheeses to the overall European cheese offering and we believe Donal will be an inspirational figure to educate this campaign’s younger audience on the many ways of incorporating European cheese into everyday meals.”
Cathy continued, “We are excited to be able to launch the “Cheese. Your Way.” campaign by offering one lucky foodie the opportunity to fly to LA with a friend and experience a culinary workshop with Donal in the coming months! In addition to offering this once in a lifetime, money-can’t-buy competition, we are looking forward to working alongside Donal throughout the year to develop cheese-focused content, activities and special appearances to further promote the consumption of European cheese throughout Ireland.”
“European cheese offers great diversity, quality and taste and can complement a vast range of cooking styles and dishes for many occasions, Donal added. “I am enormously excited to work with the National Dairy Council in launching the opportunity for an Irish foodie to travel to my home in LA to cook up some delicious European cheese-inspired dishes.”
The competition is open to all ‘social media-savvy’ foodies 18 years and over from Republic of Ireland. To enter the competition simply record and send an original video telling us about yourself and why you love cooking with cheese to email@example.com or via Facebook message to @TheCompleteNatural by 5pm on Friday 28th June 2019. For full competition terms and conditions visit www.thecompletenatural.ie or www.ndc.ie.
For media queries and interview opportunities please contact Julie McCabe (Julie@massivepr.tv / +44 7801 989 950) or Brittany Breslin (Brittany@massivepr.tv / +44 7786 964 645) at Massive PR.
Notes to Editors:
2019 marks the first of a three-year European-funded campaign developed to encourage consumers to cook with, eat, and learn more about the wide range of diverse European cheeses. The campaign, implemented locally in Ireland, France and Denmark is a combined effort developed through the European Milk Forum which is aimed at reinforcing the popularity cheese and building awareness of its versatility and variety as well as raising awareness of the quality and authenticity of this intrinsic product from European agriculture and developing new usages and occasions to eat it. For more information visit www.ndc.ie.
About the National Dairy Council
The National Dairy Council (NDC) champions the role of quality pasture-based dairy and its nutrition benefits in supporting healthier, more active living. The private farmer-funded marketing agency works to promote and protect Ireland’s dairy reputation at home and abroad and believes in a future in which Irish dairy is recognized and trusted as a vital part of people’s diet and general health across the life stages, indispensable to Ireland’s social and economic wellbeing.
About the European Milk Forum
The European Milk Forum is a non-profit organisation which plays a vital role in driving the strategic development, management, and exchange of integrated information initiatives on milk and dairy across Europe. The EMF ”Milk, Nutritious by Nature” initiative is the first ever co-ordinated effort of eight European countries that have one mission in common: disseminate pertinent information and create a true dialogue with health key stakeholders in Europe.
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