NATIONAL DAIRY COUNCIL LAUNCHES COMPETITION FOR RUGBY SCHOOLS AND CLUBS
To celebrate Irish Rugby International Rob Kearney’s recent partnership with the National Dairy Council (NDC) and the European Milk Forum’s “Everything starts with milk” campaign, aspiring young rugby stars are being given the chance to win a training session with Rob for their school or club team.
‘Everything starts with milk’ is a pan-European campaign focused on encouraging Irish consumers to drink more quality milk from Europe and is supported in Ireland by Kearney, who credits growing up on his family’s dairy farm to help him establish healthy habits – including drinking milk daily – which have contributed to his successful sporting career.
In addition to providing the opportunity to improve gameplay and learn new skills, the winners will have the chance to participate in a Q&A session with Rob, other Irish athletes and a sports nutritionist to discuss the importance of drinking milk in everyday life and for sports nutrition and recovery along with getting advice on how to pursue success in sport.
Speaking about the competition, Kearney, who recently won his 90th cap for Ireland said, “I’m delighted to continue my work with the National Dairy Council and support this European campaign. Eating well is essential and adapting your nutritional intake to your sport pre, during and post is necessary for success. To have the opportunity to meet and talk to young rugby players about the importance of dairy in sports nutrition whilst helping them to improve their gameplay through a training session is something I’m really excited about!”
Jeanne Spillane, Marketing Manager at the National Dairy Council said, “Rob is an inspirational figure to many young, aspiring sports stars and we’re delighted to be able to offer this opportunity for a rugby team to train with Rob. Dairy is fundamental to a healthy, active lifestyle and what better person to encourage young people than Rob, who has had an outstanding career to date as a performance athlete.
“We look forward to working alongside Rob to engage with our winning young players and discussing the importance of milk in their everyday diets,” added Jeanne.
The competition is open to both male and female rugby players aged 12 to 18 years from schools and clubs across Ireland. To enter the competition simply send a short, creative video explaining why you and your team would love the opportunity to train with Rob Kearney and how you incorporate milk into your everyday diet! All entries should be sent to firstname.lastname@example.org by 5pm on Friday 10th May 2019.
CLICK HERE for full Terms & Conditions of competition
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Notes to Editor
‘Everything Starts with Milk’ Campaign
2019 marks the first of a three-year EU-funded campaign focused on encouraging consumers to drink more taste quality milk from Europe. The campaign, implemented locally in Ireland, France, Denmark, Belgium and the Netherlands, is a combined effort developed through the European Milk Forum which is aimed to revive the link between milk consumption and personal development, highlighting that “Everything starts with milk.” For more information visit www.ndc.ie.
Milk – Nutritional information for Sport
The perfect post-performance recovery drink, milk is rich in protein – an important nutrient for muscle growth and maintenance – and provides a natural carbohydrate source to help refuel energy stores. A glass of milk offers an abundance of electrolytes in a fluid form to assist rehydration and provides a number of vitamins and minerals with important roles for health including calcium, phosphorous, and potassium to support bone health, iodine to contribute to normal cognitive brain function, vitamin B2 to assist with energy release, and vitamin B12 to support normal functioning of the immune system*.
*Research conducted by the National Dairy Council in Ireland.
About the National Dairy Council
The National Dairy Council (NDC) champions the role of quality pasture-based dairy and its nutrition benefits in supporting healthier, more active living. The private farmer-funded marketing agency works to promote and protect Ireland’s dairy reputation at home and abroad and believes in a future in which Irish dairy is recognized and trusted as a vital part of people’s diet and general health across the life stages, indispensable to Ireland’s social and economic wellbeing.
About the European Milk Forum
The European Milk Forum is a non-profit organisation which plays a vital role in driving the strategic development, management, and exchange of integrated information initiatives on milk and dairy across Europe. The EMF ”Milk, Nutritious by Nature” initiative is the first ever co-ordinated effort of eight European countries that have one mission in common: disseminate pertinent information and create a true dialogue with health key stakeholders in Europe.
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