National Dairy Council (NDC) was established by the Minister of Agriculture in 1964, as a semi-state body. The Council changed from a semi-state body to a private farmer funded organisation in 1973 subsequent to Ireland joining the EEC. The NDC has been behind many well-known campaigns from “Butter is the Cream” to the famous TV ad of “Dem Bones, Dem Bones Need Calcium” and has played a significant role in communicating the benefits of dairy produce to the Irish consumer.
We are a farmer-funded representative body that works to promote and protect Ireland’s internationally-renowned dairy reputation for excellent products, sustainably produced. We believe in a future in which Irish dairy is recognised and trusted as a vital part of people’s diet, indispensable to Ireland’s social and economic wellbeing. All of our actions are built on a comprehensive understanding of dairy’s role across the life-stages, supporting and using research to answer important questions about dairy products, how they are produced and their role as part of a balanced diet. The NDC plays a vital role in shaping Irish public opinion on dairy production & products. We have a proven track record in promoting dairy products but now we need to actively promote farmers and dairy farming’s social license to operate in Ireland.
The NDC will re-connect the dairy farmer with the dairy consumer, encouraging a greater understanding of what the farmer does and what it takes to do it and thereby building trust in the production system and restoring pride in Irish dairy.
The NDC will promote the nutritional benefits of dairy products and their place in a healthy, balanced and sustainable diet, countering myths and misinformation and being an easily accessible source of dietary and nutritional information, as well as recipe and serving suggestions.