The National Dairy Council (NDC) champions the role of quality, pasture-based dairy and its nutrition benefits in supporting healthier and more active living. We are a private, farmer-funded marketing agency and work to promote and protect Ireland’s internationally-renowned dairy reputation. We believe in a future in which Irish dairy is recognised and trusted as a vital part of people’s diet, indispensable to Ireland’s social and economic wellbeing.
The NDC promotes the excellence of dairy producers and increases recognition of the high-quality standards observed by its members, reinforcing their role as a trustworthy source of milk production. The NDC plays a vital role in leading a sustainable dairy industry with a strong focus on consumers and the role of dairy in their diet and lifestyles.
We strive to engage meaningfully with consumers, health-care professionals, media, school-going children and dairy farmers through information resources, nutrition education, innovative campaigns and impactful events. All of our actions are built on a comprehensive understanding of dairy’s role across the life-stages, supporting and using research to answer important questions about dairy products and their role as part of a balanced diet. This allows us to deliver effective marketing programs to develop consumer recognition of dairy’s taste, versatility, natural and quality credentials.