From the Ground Up

“From The Ground Up” tells the story of the people, animals & land which together produce world-class dairy in a sustainable way.

The campaign gives a glimpse into not just some of the methods that modern dairy farming employs, but into the minds of the farmers themselves. Proud of what they do. Resolute in the face of challenges. But above all steeped in and fiercely tied to the stewardship of both the land and the animals that are in our care.


“From The Ground Up” aims to encourage people to take pride in Ireland’s dairy industry and build an understanding of modern, progressive, and sustainable farming practices.

Follow the National Dairy Council on Facebook, Twitter and Instagram for more on the campaign.