How We Work

What We Do

• We are Irish Dairy’s ONLY CONSUMER FACING organisation, reassuring the public that dairy is responsibly produced while delivering on the public health imperative. 
• We PROMOTE the excellence of Irish dairy producers and increase recognition of the high-quality standards observed by our members, reinforcing their role as a trustworthy source of dairy produce.
• We EMPOWER our members and associate members to achieve their full potential by sharing insightful consumer and scientific research while advocating on their behalf.
• We COLLABORATE with a range of agri-stakeholders and health professionals to ADVOCATE for the progress on sustainability being made by Irish dairy producers and dairy’s essential nutrition status.
• We USE RESEARCH to answer important questions about dairy products and their role as part of a balanced diet.
• We PROVIDE nutrition education, training, and resources directly to the public and other health professionals.  
• We DELIVER great campaigns, guided by regular research data, to develop consumer recognition of dairy’s production, taste, versatility, naturally produced, and great quality credentials.
• We are FARMER-FUNDED and leverage that income further at EU level while expanding our income from third parties as “Associate Members”.
• We have a BOARD OF DIRECTORS supported by a SUB-COMMITTEE structure working closely with the EXECUTIVE to deliver the NDC’s strategy.