The majority of respondents (71%) pointed to themselves when asked who has the greatest responsibility in contributing towards a sustainable future, followed by the production industry (58%), politicians (54%) and farmers (28%). However, just 4 out of 10 Irish consumers actually feel well-informed about sustainability, proving it can be hard to navigate through the myriad of advice and guidelines that they are exposed to from several sources in the public debate.
Although Irish consumers see themselves as the ones with the biggest responsibility in creating a sustainable future, only 12% think that sustainability is the most important factor when buying dairy foods. Nutritional value (57%), healthiness (55%) and price (53%) were cited as their top priorities.
