“I am really delighted to be a new NDC Ambassador. A lot of emphasis has been placed on sustainability in recent years with the introduction of clover in the grass sward, low emission slurry spreading, planting of hedges and energy efficiencies. It’s so important to balance the debate and show how farmers are making positive strides to meet the challenges in lowering emissions. What we need is a clear voice, championing our industry with positive stories about the reality of life on the farm, the effective measures being undertaken to address the environmental challenges, the people that make dairy happen and the future that we as farmers to have”.