Gearoid farms in partnership with his wife Sarah and his two daughters, and they milk 110 pedigree British Friesian cows – a breed that his father and grandfather before him had worked with – on 200 acres. Gearoid and Sarah are very conscious of the environment around them and focus a lot of farming practices towards reducing inputs and on animal welfare. For example, Gearoid doesn’t cut his hedges – he believes we all need to realise that we can’t keep cutting hedges or keep spraying fields with fertiliser.