8th November 2017: Did you know that 72% of Irish men purchase dairy for its health benefits but only 65% of Irish women have the same motivation. 35% of Irish people are currently limiting dairy of some kind whilst avoidance / limiting is more prominent among women 41% compared to 30% of men.

To combat these concerns and try and bring back young people as dairy consumers, the National Dairy Council is launching a major new marketing campaign. The Complete Natural campaign will comprise a major print and online advertising programme including an extensive PR and social media campaign. To celebrate the launch, we will be opening “The Complete Natural pop up Café” on 8th of November on 57 South William Street in Dublin. The free café which will be open from Wednesday 8th until Sunday 12th November. There will be a range of celebs dropping in each day (see below) and the cafe will be offering gourmet coffee, delicious fruit smoothies, healthy inspired milkshakes and frozen yoghurt. The Café will be designed with funky cow hide inspired interiors, interactive games, cosy booths and special selfie areas including a gallery of modern “Farm Inspired” art and a chill out zone.

Binky Felstead and Josh Patterson, stars of E4’s BAFTA award winning hit show Made in Chelsea and most recently their spin off show Born in Chelsea will be launching the campaign and the Pop up in style. Both are originally from the country and are avid dairy consumers in their daily lives so are delighted be launching the campaign.

Josh Patterson said:

“I always look after myself and am conscious of my diet as an important part of my health and fitness regime. I have been a real fan of dairy produce, from growing up in the country in Norfolk. I love the delicious taste of real dairy produce and am also a big fan of milk when training as a great source for protein. Also as a new young dad, I am consciously aware of the health benefits of dairy in the early years”.

Dairy Bar Line up of Guests

• Wednesday 8th November – Stars of E4’s Made in Chelsea Binky Felstead and Josh Patterson officially launch the POP up Milk Bar.
• Thursday 9th November, Louis Walsh will be dropping by the Pop Up with some surprise guests to have a milkshake and discuss the current series of X Factor and his current acts.
• Saturday 11th November – Snapchat Star James Kavanagh and his partner William Murray will be shaking up some smoothies and taking selfies with their fans.
• Sunday 12th November – Rob and Dave Kearney will be rehydrating at he Pop up after their Ireland against South Africa game.

@TheCompleteNatural #thecompletenatural